FINRA Trade Smart Campaign,
“Meghan Checks an AI Stock Pick”

Role: Creative Producer

I collaborated with two Droga5 Executive Producers to deliver a nationwide public service announcement to educate retail investors about the risks of stock market investing. Over a 12-week timeline, I partnered with internal and external vendors to bring this impactful campaign to life.

• Script Analysis: Became thoroughly versed in the script to ensure a seamless breakdown and alignment across production phases.

• Talent and Team Selection: Identified and secured SAG talent, an A-list director, and a production company to execute the creative vision.

• Artifact Management: Generated and managed critical artifacts to support client calls, including a curated list of director reels, NDAs, creative briefs, a storyboard book, budget tracker, and production timeline.

• Nationwide Impact: The PSA achieved significant publicity, garnering coverage across prominent news outlets such as Morningstar, Yahoo Finance, and Business Wire.

This project underscores my ability to navigate high-pressure, fast-paced production environments and collaborate with industry leaders to deliver creative content with meaningful, nationwide impact.